Practice 1:
Align Purpose & Performance

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Only 27% of employees say they have full role clarity at work. – FranklinCovey Insights

Many managers assume that their direct reports already understand what their jobs are, but our research shows that isn’t the case. That’s why the first of the 6 Critical Practices for Leading a Team is centered around clarity.

People are more engaged when they’re clear about their work and why it matters. Leaders who habitually define their team’s purpose and clarify both roles and goals for their team members will build stronger connections, create alignment around top priorities, and drive execution and performance.

What’s your mission?

As human beings, we’re driven by purpose. When teams don’t understand the reason behind the work, they’re likely to disengage. Getting clear about your organization’s mission and vision, as well as your team’s purpose in supporting that mission and vision, can provide powerful direction and meaning.

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People are working harder than ever, but because they lack clarity and vision, they aren’t getting very far. They, in essence, are pushing a rope with all of their might.

— Stephen R. Covey

Leadership Success Stories

Taylor Corporation

Filling a Leadership Development Gap and Empowering Employees

Taylor found itself looking to invest more time and attention into employee attraction, retention, and engagement. Inspired by a core purpose of “creating opportunity and security for employees,” Taylor wanted its employees to know that they are the company’s most important assets.

PepsiCo Food

Building Empathic Leaders Across the Organization

PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey’s All Access Pass®, they launched their CORE Leadership program to build empathic leaders at all levels of their organization.

ODW Logistics

Redefining Leadership

ODW Logistics sought to empower their managers by designing leadership development opportunities. They started asking, “What does good leadership mean
for us?” and found the question to be more complicated than they originally thought. They knew their leadership programs needed to be execution-driven, results-oriented, and intellectually engaging.

ASICS

Brought Together by Leadership Development, Diversity, and Inclusion

ASICS N.A. understands that creating healthy change requires a mental change as much as it does a physical one. They saw a great need for leadership development at every level as the pandemic quickly changed the way of working and connecting with learners. They enlisted FranklinCovey’s help to develop a common language and culture of leadership development and inclusion.

Equip your leaders to achieve outstanding results.

Connect with a FranklinCovey expert today to gain a proven leadership framework that builds high-performing teams and drives consistent outcomes.

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